Case Study: Ruby Kanchi Warriors
The following is a case study on Sportwalk Studio’s project for Ruby Kanchi Warriors, a franchise of Tamil Nadu Premier League.
About Ruby Kanchi Warriors
Ruby Kanchi Warriors is one of the eight franchises which participated in the inaugural edition of the India Cements Tamil Nadu Premier League which was held from August 24 – September 18, 2016. Organized by Tamil Nadu Cricket Association (TNCA), the TNPL is a miniature model of the successful IPL T20 model with franchises from different parts of the state playing across three venues – Chepauk (Chennai), Natham (Dindigul) and Tirunelveli. The TNPL 2016 featured players who are registered under the TNCA and was telecasted by Star Sports.
Ruby Kanchi Warriors, the franchise based out of Kanchipuram District is owned by Ruby Builders and Developers.
About the Project
Considering the fact that it was the first edition of the tournament, the franchise had to start from scratch and needed to have a strong web presence that would provide the base to grow multifold over the upcoming seasons increasing the popularity and thus the brand value and net worth of the franchise.
The project involved building the complete website of Ruby Kanchi Warriors featuring information on the team, players, matches, standings and publish blog posts on the happenings throughout the tournament inclusive of Live Commentary.
About the Process
Framework and Static Content
After a session of brain storming with the representatives from Ruby Kanchi Warriors, the official website’s basic framework was created in the Studio. The frame work had to ensure a base for building a quality user interface retaining the brand colors and a swift user experience inclusive of the mobile responsiveness. Once the frame work was revised and eventually finalized, the website started taking shape with simultaneous work being done on the static content by the team of writers from Sportwalk Blog.
The static content featured in the Ruby Kanchi Warrior’s official website is listed below:
- Introduction to Ruby Kanchi Warriors
- Introduction to Tamil Nadu Cricket Association [TNCA]
- Introduction to Tamil Nadu Premier League [TNPL]
- Individual Player Info
Ruby Kanchi Warriors’s matches were covered with pre-match and post-match reports, live commentary, features, analysis and interviews. Spanning a period of 20 days, a total of 18 articles written by 6 different writers were published in the website garnering new and returning visitors on an everyday basis.
Ruby Kanchi Warriors’s match centre engine featured all the matches played by the franchise being covered on an over by over basis with highlights on important happenings and milestones achieved throughout the match. At an average of 43.85 per match, a total of 307 live updates were made by the commentators.
Captained by Baba Indrajith, a total of 19 players formed the team roster of Ruby Kanchi Warriors. Each player had an individual page on the website featuring information and a constantly updated statistical data about the player’s overall performance in the tournament.
Below is the list of information on the player profile:
- Info: Role, Major Teams played, Batting Style, Bowling Style, Nick Name and DOB.
- Tournament: Debut, Appearances, Man of the Match.
Batting: Runs, Batting Average, High Score, Strike Rate.
- Bowling: Wickets, Bowling Average, Economy, Best Bowling.
- Wicket Keeping: Catches, Stumping, Run Outs.
Following the microsite on TNPL in the official website of Tamil Nadu Cricket Association, the website of Ruby Kanchi Warriors was one of the most followed platforms among the cricket loving fan base of Tamil Nadu.
Approximately 66% of the visitors were from the age group of 18-34 while 75.93% of the new sessions were from the major cities in Tamil Nadu.